Vanden Bergh, Bruce G. <br/><br/>
Advertising Principles :  choice challenge change. 

 - USA :  NTC Business Books,  1999. 
 - xxii, 582 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0844229903 
<br/><br/><label>Dewey Class. No.: </label>659.1 VAN