TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald.
TI  - Integrated advertising promotion, and marketing communications
SN  - 8131709965
U1  - 659.1 CLO 
PY  - 2007///
CY  - New Delhi
PB  - Pearson/Prentice Hall
N1  - Includes bibliographical references and index
ER  -