Clow, Kenneth E. <br/><br/>
Integrated advertising promotion, and marketing communications. 

 - 3rd ed. 
 - New Delhi :  Pearson/Prentice Hall,  2007. 
 - 537 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131709965 
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO