Mowen, John, C. <br/><br/>
Consumer Behavior. 

 - 3rd  ed. 
 - USA :  Macmillan Publishing Company,  1993. 
 - xxii, 808 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0023845910 
<br/><br/><label>Dewey Class. No.: </label>658.834 MOW