Tongren, Hale N. <br/><br/>
Cases in consumer behavior. 

 - 2nd ed. 
 - USA :  Prentice-Hall Inc,  1992. 
 - xi, 257 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0131163442 
<br/><br/><label>Dewey Class. No.: </label>658.834 TON