Sengupta, Subroto. <br/><br/>
Brand positioning :  strategies for competitive advantage. 

 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company Limited,  2005. 
 - xiv, 292 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Dewey Class. No.: </label>659.1 SEN