Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behavior. 

 - 4th ed. 
 - USA :  Prentice Hall,  1991. 
 - viii, 616 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0136604404 
<br/><br/><label>Dewey Class. No.: </label>658.834 KAS