TY  - BOOK
AU  - Kim, W. Chan.
AU  - Mauborgne, Renee.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.8 KIM 
PY  - 2015///
CY  - USA
PB  - Harvard business school press
N1  - Includes index
ER  -