Hawkins, Del I. <br/><br/>
Consumer behavior :  implications for marketing strategy. 

 - 6th ed. 
 - USA :  Richard D Irwin, Inc,  1980. 
 - xix, 649 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256139725 
<br/><br/><label>Dewey Class. No.: </label>658.834 HAW