Assael, Henry. <br/><br/>
Consumer behavior :  a strategic approach. 

 - New York :  Houghton Mifflin,  2005. 
 - xxxii, 673 p. :  ill. ;  25 cm. 
<br/><br/>Includes glossary and indexes. 
<br/><br/><label>ISBN: </label>8177225219 
<br/><br/><label>Dewey Class. No.: </label>658.834 ASS