Vieira, Walter. E. <br/><br/>
Marketing is business :  insights for the 21st century. 

 - New Delhi :  Vision Books,  2002. 
 - 268 p. : 
<br/><br/><label>ISBN: </label>8170945178 
<br/><br/><label>Dewey Class. No.: </label>658.8  VIE