TY  - BOOK
AU  - Zeithaml, V. A.
AU  - Bitner, M. J.
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070700994
U1  - 658.8 ZEI 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Services
N1  - Includes index
ER  -