Stanton, William. J. <br/><br/>
Fundamentals of marketing. 

 - 10th ed. 
 - Singapore :  McGraw-Hill book Co,  1994. 
 - xxviii, 697 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071135618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 STA