Srinivasan, R. <br/><br/>
Case studies in marketing :  the Indian context. 

 - 4th ed. 
 - Delhi :  Prentice-Hall,  2008. 
 - xvi, 352 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9788120335431 
<br/><br/><label>Dewey Class. No.: </label>658.8 SRI