Peter, Paul J. <br/><br/>
Marketing Management Knowledge and skills :  analysis cases. 

 - 4th ed. 
 - USA :  Irwin, Inc.,   1995. 
 - xiii, 864 p. :  Includes bibliographical references and index. ,  22 cm. 
<br/><br/><label>ISBN: </label>0256137277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 PET