TY  - BOOK
AU  - Swayne, Linda E.
AU  - Swayne,Linda E.
AU  - Ginter,Peter M.
TI  - Cases in strategic marketing
SN  - 013119108X
U1  - 658.802 SWA 
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references
ER  -