TY  - BOOK
AU  - Ryans,John K.
AU  - Rau,Pradeep A.
TI  - Marketing strategies for the new Europe: a North American perspective on 1992
SN  - 0877572038
U1  - 337.142 RYA 
PY  - 1990///
CY  - Chicago, IL
PB  - American Marketing Association
KW  - Corporations, American
KW  - European Economic Community countries
KW  - Commerce
KW  - United States
N1  - Includes bibliographical references (p. 193-202)
ER  -