Kerin,Roger.A. <br/><br/>
Strategic marketing problems :  cases and comments. 

 - 10th ed. 
 - New Jersey :  Pearson Education,  2004. 
 - viii, 696 p. :  Includes index. ;  30 cm. 
<br/><br/><label>ISBN: </label>0131421840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 KER