Ryan, Damian. <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation. 

 - 4th ed. 
 - London :  Kogan Page Limited,  2017. 
 - xxxvi,418 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780749478438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872 RYA