Building a financial services marketing plan :   working plans for product and segment marketing. 

 - New York :  Financial Sourcebooks,   1989. 
 - 369 p. :   ill. ;   23 cm. 
<br/><br/><label>ISBN: </label>0942061020 . 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>332.106 MBA