Rice, William E. <br/><br/>
The marketing experience. 

 - New York :   The Dryden Press,   1980. 
 - 288 p. :   ill. ;   27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 RIC