Sayre, Shay. <br/><br/>
Entertainment marketing and communication :  selling branded performance,people,and places. 

 - South Asia :  Dorling Kindersley Pvt,Ltd.,  2008. 
 - 511 p. :  ill ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131722152 
<br/><br/><label>Dewey Class. No.: </label>658.8 SAY