Mcdaniel, Carl. <br/><br/>
Contemporary marketing research. 

 - 2nd ed. 
 - New York :  West Publishing Company,  1993. 
 - xxxiv, 757 p. :  Includes index. ;  28 cm. 
<br/><br/><label>ISBN: </label>0314010262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD