Winer, Russell S. <br/><br/>
Marketing management. 

 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2004. 
 - xxv, 481 p. :  Icludes index. ;  28 cm. 
<br/><br/><label>ISBN: </label>0131405470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 WIN