Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability. 

 - 2nd ed. 
 - New Jersey :  Prentice-Hall, Inc,  2000. 
 - xxi, 385 p. :  Includes index. ;  23 cm.  
<br/><br/><label>ISBN: </label>0130145467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market-Based.
<br/><br/><label>Dewey Class. No.: </label>658.8 BES