TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0256214425 
U1  - 658.802 LEH 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -