Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 

 - 4th ed. 
 - Chicago :  Irwin,  c1997. 
 - xi, 211, I-8 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256214425  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 LEH