Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments. 

 - 9th ed. 
 - New Jersey :  Prentice Hall, Inc,  2001. 
 - xiii, 729 p. :  Includes index. ;  27 cm. 
<br/><br/><label>ISBN: </label>0130276618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KER