Jeannet, Pierre,-Jean. <br/><br/>
Global Marketing Strategies. 

 - 3th ed. 
 - USA :  Houghton Mifflin Company,  1995. 
 - xxv, 896 p. :  Includes index. ;  24 cm. 
<br/><br/><label>ISBN: </label>780395710456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 JEA