Luck, David Johnston. <br/><br/>
Marketing research. 

 - 7th ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1987. 
 - xvii, 683 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135578280  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 LUC