TY  - BOOK
AU  - Malthotra, Naresh K.
TI  - Basic marketing research : : application to contemporary issues
SN  - 0133768562.
U1  - 658.83 MAL 
PY  - 2002///
CY  - New York
PB  - Pearson Education Inc Upper Saddel River, 
KW  - Marketing
ER  -