Malthotra, Naresh K. <br/><br/>
Basic marketing research :   application to contemporary issues. 

 - New York :  Pearson Education Inc Upper Saddel River,   2002. 
 - xxxiii, 685 p. :   ill. ;   25 cm. 
<br/><br/><label>ISBN: </label>0133768562. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL