TY  - BOOK
AU  - Hawkins, Del I.
AU  - Tull, Donald S.
TI  - Essentials of marketing research
SN  - 9780023518317.
U1  - 658.83 HAW 
PY  - 1994///
CY  - New York
PB  -  Macmillan Publishing Company, 
KW  - Marketing
ER  -