TY  - BOOK
AU  - Crask,Melvin
AU  - Fox,Richard J.
AU  - Stout,R.Gene
TI  - Marketing research: principles and applications 
SN  - 0205140912
U1  - 658.83 CRA 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -