Crask, Melvin. <br/><br/>
Marketing research :  principles and applications / 

 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - 1 v. (various pagings) :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205140912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 CRA