TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Namakumar, S.
TI  - Marketing management: planning, implemention and control
SN  - 0333937198
U1  - 658.8 RAM 
PY  - 1990///
CY  - New Delhi
PB  - Macmillan India Ltd
N1  - Includes index
ER  -