Ramaswamy, V. S. <br/><br/>
Marketing management :  planning, implemention and control. 

 - 3rd ed. 
 - New Delhi :  Macmillan India Ltd,  1990. 
 - xxxv, 748 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0333937198 
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM