TY  - BOOK
AU  - Cook, Victor J.
AU  - Larreche, Jean-Claude.
AU  -  Strong, Edward C.
TI  - Reading in marketing strategy
SN  -  0894261398
U1  -  658.8 COO 
PY  - 1989///
CY  - New York
PB  - The Scientific Press, 
KW  - Marketing
ER  -