Cook, Victor J. <br/><br/>
Reading in marketing strategy. 

 - 2nd ed. 
 - New York :  The Scientific Press,   1989. 
 - x, 380 p. :   ill. ;   27 cm. 
<br/><br/><label>ISBN: </label>0894261398 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 COO