Churchill, Gilbert A. <br/><br/>
Marketing research :   methodological foundations. 

 - New York :  The Dryden Press,   1976. 
 - xix, 683 p. :   ill. ;   23 cm. 
<br/><br/><label>ISBN: </label>0030892104. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research.
<br/><br/><label>Dewey Class. No.: </label>658.83 CHU