Churchill, Gilbert A. <br/><br/>
Basic marketing research. 

 - 2nd ed. 
 - New York :   The Dryden Press,   1992. 
 - xiv, 837 p. :   ill. ;   28 cm. 
<br/><br/><label>ISBN: </label>9780030540172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research.
<br/><br/><label>Dewey Class. No.: </label>658.83 CHU