Mallik, Pradip kumar. <br/><br/>
A textbook of marketing management. 

 - New Delhi :  Allied Publishers Pvt Ltd,  2007. 
 - xi, 228 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliography. 
<br/><br/><label>ISBN: </label>8184242158 
<br/><br/><label>Dewey Class. No.: </label>658.8 PRA