Marketing management :  a strategic decision making approach. 

 - 5th ed. 
 - New York :  McGraw-Hill,  2005. 
 - xxiv, 520 p. :  ill. ;  25cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0071111697 
<br/><br/><label>Dewey Class. No.: </label>658.8 MUL.