TY  - BOOK
AU  - Enis,Ben M.
AU  - Cox,Keith Kohn
AU  - Mokwa,Michael P.
TI  - Marketing classics: a selection of influential articles 
SN  - 0205159885
U1  - 658.8 ENI 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -