Marketing classics :  a selection of influential articles / 

 - 8th ed., 25th anniversary ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1995. 
 - xii, 612 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205159885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ENI