Mehta, Satish. <br/><br/>
Marketing to win :  designs and campaigns to achieve market dominance. 

 - Delhi :  Dorling Kindersley Pvt,Ltd,  2008. 
 - xi, 340 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8131713822 
<br/><br/><label>Dewey Class. No.: </label>658.8 MEH