TY  - BOOK
AU  - Mccarthy, E. Jerome.
AU  - Shapiro, Stanley J.
AU  - Perreault, William D.
TI  - Basic marketing: a global-managerial approach
SN  - 025612812X
U1  - 658.8 MCC 
PY  - 1975///
CY  - USA
PB  - Irwin
N1  - Includes index
ER  -