Mccarthy, E. Jerome. <br/><br/>
Basic marketing :  a global-managerial approach. 

 - USA :  Irwin,  1975. 
 - xx, 866 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>025612812X 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC