Aaker,David A. <br/><br/>
Marketing research. 

 - 4th ed. 
 - New York :  John Wileys and Sons,  1990. 
 - xiv, 739 p. :  Includes index, :  24 cm. 
<br/><br/><label>ISBN: </label>0471613517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK