TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030314720
U1  - 658.83 CHU 
PY  - 1991///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -